Published on 31 January 2024,. Last updated on 4 January 2026,
New York Info
Times Square is one of New York City’s most famous landmarks. It’s a vibrant hub of neon signs, theaters, shops, and people. For many tourists, this place is a must-see when visiting Manhattan. But what makes Times Square so special? And is it really worth a visit? In this blog post, I’ll give you a complete overview of everything you need to know.
The History of Times Square
Times Square came into existence in the early 20th century when the New York Times moved its headquarters to what was then called Longacre Square. In 1904, the square was renamed Times Square. Over the years, the neighborhood transformed from a notorious district with nightclubs and cinemas to the tourist heart of the city. Today, it is especially known for the annual New Year’s Eve Ball Drop.
What kind of neighborhood is Times Square?
Times Square is located in Midtown Manhattan. The area is always busy and full of life. There are many offices, hotels, and entertainment venues. Although it’s touristy, it feels safe and well-organized. Its central location also makes it a key hub for public transport. You’ll encounter people from all over the world.
What's so special about Times Square?
The most striking feature of Times Square is the giant LED screens that display ads day and night. The atmosphere is unique, especially in the evening when everything lights up. It’s also home to Broadway, making it a cultural hotspot. There’s always something happening here—from street performances to live broadcasts.
Things to Do in Times Square
Times Square has something for every visitor. Here are the top 5 most popular activities:
1. See a Broadway Show Times Square is the heart of Broadway. From musicals to plays, there’s always a show for you. Buy your tickets in advance or visit the TKTS booth for last-minute discounts.
2. Admire the Billboards Nowhere else in the world will you see so many colorful, moving billboards in one place. The massive LED screens grab attention day and night. Especially in the evening, the thousands of lights create an impressive display. You can feel the city’s energy and it truly makes you feel like you’re standing in the heart of New York.
3. Visit Madame Tussauds Just steps from Times Square, Madame Tussauds New York lets you come face-to-face with wax figures of celebrities, athletes, and historical icons. Fun for all ages.
4. Explore M&M’s World This colorful store is a candy lover’s paradise. You can mix your own selection or buy unique souvenirs. Even if you don’t eat sweets, it’s worth a visit.
5. Stand on the Red Steps at Duffy Square The red steps are a popular photo spot and hold meaning too. Located above the TKTS booth, it’s where locals and tourists buy discounted Broadway tickets. Many don’t realize this plaza is called Duffy Square, named after Father Francis P. Duffy, whose statue stands nearby. The steps are designed as both a meeting place and a stage. You can enjoy the view or reflect on the location’s history. It’s a unique mix of calm, chaos, commerce, and culture—all in one place.
Costumed Characters in Times Square
You’ll often see people dressed as superheroes or cartoon characters in Times Square. They’ll kindly approach tourists for photos. What many don’t know is that they ask for money afterward—sometimes quite aggressively. It’s important to know that you’re not obligated to pay. If you’re not interested, just say no politely and walk on.
One Times Square Observation Deck
At the end of 2025, the One Times Square observation deck will open. From there, you’ll get a unique view over the city. The building is already famous for hosting the New Year’s Eve ball drop each year. It will be one of the few places where you can stand above the billboards.
Shopping in Times Square
Times Square isn’t just a sightseeing hotspot—it’s also a shopping destination. You’ll find flagship stores and unique concept shops here.
1. M&M’s World This vibrant store is a visual treat. You can create your own candy mix, buy T-shirts, or even print your own personalized M&M’s.
2. Disney Store Perfect for families. From plush toys to collectibles, the store’s decor turns shopping into an experience.
3. Sephora A must for beauty lovers. You’ll find a wide range of makeup, perfumes, and skincare products.
4. Levi’s Store A classic denim store with a modern look. You can even customize your jeans here.
5. Line Friends Store This shop features adorable characters from the popular Line app. Think plush toys, bags, and apparel—especially popular with Asian tourists.
Restaurants in Times Square
There are countless dining options in Times Square—from fast food to fine dining.
1. Junior’s Restaurant Known for the best cheesecake in New York. Their breakfast and burgers are also local favorites.
2. Carmine’s A family-style Italian restaurant with generous portions—perfect for sharing.
3. The View Restaurant & Lounge This rotating restaurant offers panoramic views of Manhattan. A unique experience, especially at night.
4. Ellen’s Stardust Diner A classic American diner where the waitstaff sings as they serve you. Great for families.
5. Bubba Gump Shrimp Co. A themed restaurant based on the film Forrest Gump. Especially popular with tourists.
Hotels in Times Square
There are countless hotels around Times Square, but these three stand out. Times Square is not only the vibrant heart of New York, but also an excellent place to stay. Below are three good and affordable hotels where I’ve stayed several times during my visits to New York. Each of these hotels offers a great location and easy access to the city’s attractions.
1. The Knickerbocker Hotel
A luxury hotel with stylish decor. It features a rooftop bar with views over Times Square.
Times Square sits in the heart of Manhattan, at the intersection of Broadway and Seventh Avenue, between 42nd and 47th Street. Thanks to its central location, it’s easy to reach.
How do you get to Times Square?
The easiest way is by subway. Lines 1, 2, 3, 7, N, Q, R, and W all stop at Times Sq–42nd Street. Many bus lines also pass through here. It’s also a short walk from neighboring areas.
Is Times Square safe for tourists?
Overall, Times Square is safe. Still, be cautious of minor scams. Costumed characters, fake monks, and people offering “free” bracelets may demand money afterward. Stay alert, clearly say “no,” and don’t let anyone pressure you. Also, keep an eye on your belongings—crowds attract pickpockets.
The Smell of Marijuana at Times Square
Times Square is known for its energy, lights, and crowds. But one thing some visitors also notice is the smell of marijuana. Since legalization in New York, public use has become more common—especially in busy areas like Times Square. For some tourists, it’s surprising or even unpleasant. Others accept it as part of urban life. Either way, be prepared to encounter the smell during your visit.
What do locals think of Times Square?
Many New Yorkers avoid Times Square due to the crowds. For them, it’s mainly a tourist zone. Still, they recognize its importance to the city and its economy. Some even quietly enjoy the energy when they do stop by.
Is Times Square worth a visit?
As someone who has visited New York City several times, I can say from personal experience that Times Square is absolutely a must-see. It’s an iconic square, known for its giant billboards, vibrant atmosphere, and constant flow of people from all over the world.
The combination of bright lights, street performers, and nearby attractions makes for an unforgettable experience. However, keep in mind that it’s often very crowded and touristy. It might be wise to plan your visit carefully, perhaps early in the morning or later in the evening, to avoid the crowds.
Times Square is not only a popular tourist attraction but also a cultural landmark that symbolizes the energy and diversity of New York City.
My tips for visiting Times Square
Finally, I have a few tips for visiting Times Square.
1. Visit Times Square at night
The famous neon lights and digital billboards are at their best after sunset. The square truly takes on its iconic, vibrant atmosphere.
2. Beware of pushy vendors
Street performers and vendors are everywhere. Don’t be pressured into buying photos or taking tours.
3. Explore the side streets
Wander down the side streets for charming shops, cafes, and hidden street art. This way, you’ll discover more than just the square itself.
New York Info
Hi, I'm Edward and I'm crazy about New York. I've visited the city several times over the past few years, and on New York Info I share my personal experiences, practical tips, and recommendations to help you plan your trip to New York.
Disclaimer: This blog contains affiliate links. If you purchase something through these links, I receive a small commission at no extra cost to you. This allows me to continue helping people plan their next city break.
About New York Info
Hi, I’m Edward, an experienced New York enthusiast. Over the past few years, I’ve visited the city multiple times and explored it from north to south. On New York Info, I share my own experiences, practical tips, and honest recommendations to help you plan your city trip to New York. Do you have any questions? Feel free to send me an email.. Any questions? Feel free to email me.
Cheap internet in New York
Want to make cheap calls and use the internet in New York? Read our tips
Cheap New York Yankees Tickets
Looking for cheap New York Yankees tickets? Read our tips
Cheap Broadway Tickets
Are you looking for cheap Broadway tickets?Read our tips
Times Square in New York: Is it worth a visit?
Times Square is one of New York City’s most famous landmarks. It’s a vibrant hub of neon signs, theaters, shops, and people. For many tourists, this place is a must-see when visiting Manhattan. But what makes Times Square so special? And is it really worth a visit? In this blog post, I’ll give you a complete overview of everything you need to know.
The History of Times Square
Times Square came into existence in the early 20th century when the New York Times moved its headquarters to what was then called Longacre Square. In 1904, the square was renamed Times Square. Over the years, the neighborhood transformed from a notorious district with nightclubs and cinemas to the tourist heart of the city. Today, it is especially known for the annual New Year’s Eve Ball Drop.
What kind of neighborhood is Times Square?
Times Square is located in Midtown Manhattan. The area is always busy and full of life. There are many offices, hotels, and entertainment venues. Although it’s touristy, it feels safe and well-organized. Its central location also makes it a key hub for public transport. You’ll encounter people from all over the world.
What's so special about Times Square?
The most striking feature of Times Square is the giant LED screens that display ads day and night. The atmosphere is unique, especially in the evening when everything lights up. It’s also home to Broadway, making it a cultural hotspot. There’s always something happening here—from street performances to live broadcasts.
Things to Do in Times Square
Times Square has something for every visitor. Here are the top 5 most popular activities:
1. See a Broadway Show
Times Square is the heart of Broadway. From musicals to plays, there’s always a show for you. Buy your tickets in advance or visit the TKTS booth for last-minute discounts.
2. Admire the Billboards
Nowhere else in the world will you see so many colorful, moving billboards in one place. The massive LED screens grab attention day and night. Especially in the evening, the thousands of lights create an impressive display. You can feel the city’s energy and it truly makes you feel like you’re standing in the heart of New York.
3. Visit Madame Tussauds
Just steps from Times Square, Madame Tussauds New York lets you come face-to-face with wax figures of celebrities, athletes, and historical icons. Fun for all ages.
4. Explore M&M’s World
This colorful store is a candy lover’s paradise. You can mix your own selection or buy unique souvenirs. Even if you don’t eat sweets, it’s worth a visit.
5. Stand on the Red Steps at Duffy Square
The red steps are a popular photo spot and hold meaning too. Located above the TKTS booth, it’s where locals and tourists buy discounted Broadway tickets. Many don’t realize this plaza is called Duffy Square, named after Father Francis P. Duffy, whose statue stands nearby. The steps are designed as both a meeting place and a stage. You can enjoy the view or reflect on the location’s history. It’s a unique mix of calm, chaos, commerce, and culture—all in one place.
Costumed Characters in Times Square
You’ll often see people dressed as superheroes or cartoon characters in Times Square. They’ll kindly approach tourists for photos. What many don’t know is that they ask for money afterward—sometimes quite aggressively. It’s important to know that you’re not obligated to pay. If you’re not interested, just say no politely and walk on.
One Times Square Observation Deck
At the end of 2025, the One Times Square observation deck will open. From there, you’ll get a unique view over the city. The building is already famous for hosting the New Year’s Eve ball drop each year. It will be one of the few places where you can stand above the billboards.
Shopping in Times Square
Times Square isn’t just a sightseeing hotspot—it’s also a shopping destination. You’ll find flagship stores and unique concept shops here.
1. M&M’s World
This vibrant store is a visual treat. You can create your own candy mix, buy T-shirts, or even print your own personalized M&M’s.
2. Disney Store
Perfect for families. From plush toys to collectibles, the store’s decor turns shopping into an experience.
3. Sephora
A must for beauty lovers. You’ll find a wide range of makeup, perfumes, and skincare products.
4. Levi’s Store
A classic denim store with a modern look. You can even customize your jeans here.
5. Line Friends Store
This shop features adorable characters from the popular Line app. Think plush toys, bags, and apparel—especially popular with Asian tourists.
Restaurants in Times Square
There are countless dining options in Times Square—from fast food to fine dining.
1. Junior’s Restaurant
Known for the best cheesecake in New York. Their breakfast and burgers are also local favorites.
2. Carmine’s
A family-style Italian restaurant with generous portions—perfect for sharing.
3. The View Restaurant & Lounge
This rotating restaurant offers panoramic views of Manhattan. A unique experience, especially at night.
4. Ellen’s Stardust Diner
A classic American diner where the waitstaff sings as they serve you. Great for families.
5. Bubba Gump Shrimp Co.
A themed restaurant based on the film Forrest Gump. Especially popular with tourists.
Hotels in Times Square
There are countless hotels around Times Square, but these three stand out. Times Square is not only the vibrant heart of New York, but also an excellent place to stay. Below are three good and affordable hotels where I’ve stayed several times during my visits to New York. Each of these hotels offers a great location and easy access to the city’s attractions.
1. The Knickerbocker Hotel
A luxury hotel with stylish decor. It features a rooftop bar with views over Times Square.
2. Marriott Marquis hotel
Located right on the square. It offers spacious rooms and a rotating restaurant at the top.
3. The New Yorker Hotel
A historic hotel within walking distance of Times Square. It combines art-deco style with modern amenities.
Where is Times Square located?
Times Square sits in the heart of Manhattan, at the intersection of Broadway and Seventh Avenue, between 42nd and 47th Street. Thanks to its central location, it’s easy to reach.
How do you get to Times Square?
The easiest way is by subway. Lines 1, 2, 3, 7, N, Q, R, and W all stop at Times Sq–42nd Street. Many bus lines also pass through here. It’s also a short walk from neighboring areas.
Is Times Square safe for tourists?
Overall, Times Square is safe. Still, be cautious of minor scams. Costumed characters, fake monks, and people offering “free” bracelets may demand money afterward. Stay alert, clearly say “no,” and don’t let anyone pressure you. Also, keep an eye on your belongings—crowds attract pickpockets.
The Smell of Marijuana at Times Square
Times Square is known for its energy, lights, and crowds. But one thing some visitors also notice is the smell of marijuana. Since legalization in New York, public use has become more common—especially in busy areas like Times Square. For some tourists, it’s surprising or even unpleasant. Others accept it as part of urban life. Either way, be prepared to encounter the smell during your visit.
What do locals think of Times Square?
Many New Yorkers avoid Times Square due to the crowds. For them, it’s mainly a tourist zone. Still, they recognize its importance to the city and its economy. Some even quietly enjoy the energy when they do stop by.
Is Times Square worth a visit?
As someone who has visited New York City several times, I can say from personal experience that Times Square is absolutely a must-see. It’s an iconic square, known for its giant billboards, vibrant atmosphere, and constant flow of people from all over the world.
The combination of bright lights, street performers, and nearby attractions makes for an unforgettable experience. However, keep in mind that it’s often very crowded and touristy. It might be wise to plan your visit carefully, perhaps early in the morning or later in the evening, to avoid the crowds.
Times Square is not only a popular tourist attraction but also a cultural landmark that symbolizes the energy and diversity of New York City.
My tips for visiting Times Square
Finally, I have a few tips for visiting Times Square.
1. Visit Times Square at night
The famous neon lights and digital billboards are at their best after sunset. The square truly takes on its iconic, vibrant atmosphere.
2. Beware of pushy vendors
Street performers and vendors are everywhere. Don’t be pressured into buying photos or taking tours.
3. Explore the side streets
Wander down the side streets for charming shops, cafes, and hidden street art. This way, you’ll discover more than just the square itself.
New York Info
Hi, I'm Edward and I'm crazy about New York. I've visited the city several times over the past few years, and on New York Info I share my personal experiences, practical tips, and recommendations to help you plan your trip to New York.
Special offers for a city trip to New York
If you’re planning a city trip to New York and would like to visit some of the sights, take advantage of the offers below.
Disclaimer: This blog contains affiliate links. If you purchase something through these links, I receive a small commission at no extra cost to you. This allows me to continue helping people plan their next city break.
About New York Info
Hi, I’m Edward, an experienced New York enthusiast. Over the past few years, I’ve visited the city multiple times and explored it from north to south. On New York Info, I share my own experiences, practical tips, and honest recommendations to help you plan your city trip to New York. Do you have any questions? Feel free to send me an email.. Any questions? Feel free to email me.
Cheap internet in New York
Want to make cheap calls and use the internet in New York? Read our tips
Cheap New York Yankees Tickets
Looking for cheap New York Yankees tickets? Read our tips
Cheap Broadway Tickets
Are you looking for cheap Broadway tickets? Read our tips
Popular Attractions
New York Pass
Which New York Pass Is the Best?
Read More >>>
You might also find this interesting
Search
Categories